Market Assessment
- The annual turnover for the catchment area at the indicated size is estimated at $51.2 million for 2024 with an average annual trading density of $3,795 for the proposed shopping centre at current projected market indicators.
- The total average retail expenditure is estimated at $445 for an effective market of 82,399 households which represents 23% of the catchment?s households.
- The market share of the proposed shopping centre is 10.5%.
Macro and Micro Assessment
- The city of Yaoundé has experienced expansion in the southern and a northern parts of the city.
- The population of Yaoundé usually doubles after every 8 to 9 years. With an exponential growth of about 4.1% per annum, Yaoundé exceeds other towns in Cameroon and is typical of the fastest-growing towns in the world.
- The population and urban growth of Yaoundé are attributed to natural increase and migration which increases 4% to 5% annually since 2000. Rural-urban exodus and immigration from abroad have greatly contributed to this population and urban growth. About 25% of the urban population of Cameroon is located in Yaoundé. In the last 6 decades, the population of Yaoundé has increased 10 folds.
- As the capital of Cameroon, the growth of Yaoundé is further attributed to the concentration of public services and diplomatic representation in the city. In 2019 Yaoundé was ranked the second fastest growing city in Africa after Luanda-Angola.
Capex
Note: The Capex document is in the downloads section at the bottom of the page.
Financial Analysis
Seven Hills income comprises of the following key revenue streams:
? Commercial office park
? Retail center
? Hotel
? Structured basement parking
For more information please see the Financial Analysis download at the bottom of the page.
Socio-Economic Impact
The development of the mixed-use development has the potential of a trade injection to the economy as follows:
- Shopping Centre Turnover Potential (Accumulative Trade Generated by retailer?s p/a): $64,635,686
- Retail Rental Projected income p/a: $8,928,000
- Office Development Projected Rental income p/a: $7,860,000
- Hotel Development Projected Turnover: $8,644,806
The regional impact of the Seven Hills development will be to the similar extent as that of the new Douala Grand Mall Development, by attracting international investment and kick starting on a globalized level, trade investment to the localized level of Yaoundé and the direct region. Ensuring multiple expansion of construction spin-offs to the economy as well as providing an international platform for trade expansion by introducing local partners to global retailers thus developing trade gravity for the region.
On a social economic level, employment opportunity and skills transfer will benefit the local economy immensely. International know-how in terms of development, property management, retail management, consumer and customer care, facility management and rental management will be transferred. The efficiency derivative, that is difficult to measure in general, will enhance investment ease due to a broader base of skills that will be developed over time.
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